Case Study: Total Phase achieves 300% higher conversions with Directive

Total Phase - Customer Case Study

Total Phase, an electrical manufacturing company, needed to grow a competitive business on a limited marketing budget while focusing on generating real revenue and leads. They turned to Directive for support with their digital marketing efforts, including organic, paid, and content-driven campaigns.

Directive improved Total Phase’s organic performance through technical optimization and keyword research, restructured paid accounts, and created custom ad groups and landing pages to improve conversions. Directive also developed keyword-focused content and used CRM data to shape a content strategy across social channels, helping deliver a 300% increase in year-over-year conversion rate, a 50% decrease in CPA, and a 15% lift in organic traffic.

Total Phase

Gil Ben-Doy

Chief Executive Officer