Case Study: Sumo Logic achieves higher organic reach and MQL growth with Directive

Sumo Logic - Customer Case Study

Sumo Logic, a cloud-native platform for data-driven security and operations insights, wanted to improve organic reach and increase MQLs through better keyword targeting, rankable content, and stronger conversion rate optimization. The company partnered with Directive for content, PPC, and SEO support to help address these growth goals.

Directive built a keyword strategy using paid and organic research, improved crawlability with technical SEO work like internal linking and crawl-depth analysis, and ran CRO tests to optimize conversions. As a result, Sumo Logic saw a 61.1% increase in year-over-year keyword rankings, a 17.4% increase in organic new users, and a 20.4% increase in web conversions.

Sumo Logic

Mike Greeves

Head of Digital