Case Study: SentinelOne achieves 251% more digital leads with Directive

SentinelOne - Customer Case Study

SentinelOne worked with Directive to improve visibility and performance across PPC, paid social, and SEO. The cybersecurity company needed a better way to drive leads and awareness through digital campaigns while gaining clearer insight into its marketing investments.

Directive responded with a research-driven content strategy focused on niche audiences, custom landing pages for ad campaigns, and timely content tied to recent cyber news. The result was a 251% increase in digital leads, a 159% rise in organic traffic, and a 12% lower bounce rate; SentinelOne also grew from 8 to 51 top-10 keyword rankings.

SentinelOne

Sarah Vanier

Senior Director of Marketing