Case Study: Seagate Technology boosts organic traffic and cloud visibility with Directive

Seagate boosts organic traffic 75% with Directive

Seagate Technology, a data storage company, faced the challenge of repositioning its brand to include its new Lyve Cloud product and compete in the highly competitive cloud computing keyword market. To rewire Google's brand association and expand its services, Seagate partnered with vendor Directive for a content marketing strategy.

Directive implemented iterative content management workflows, streamlining production and publication by integrating Asana and Wrike. They focused content across multiple segments with a singular call-to-action goal towards Lyve Cloud landing pages. This strategy delivered significant results for Seagate, including a 75% month-over-month increase in organic blog traffic, a 50.6% improvement in core keyword rankings, and a 45.2% increase in traffic to target segments.

Seagate Technology