Case Study: ActivePDF achieves a 238% conversion rate increase with Directive

Relevant keyword strategy leads to 238% conversion rate increase

ActivePDF, a global provider of server-side PDF automation and digital transformation tools, was struggling with off-target lead generation and the high cost of product trial sign-ups. Working with Directive and its PPC management and SEO consulting services, the company needed a way to attract higher-quality prospects and improve trial-driven lead generation.

Directive solved this by shifting to high-intent, long-tail keywords and simplifying the trial form to reduce friction for qualified users. The result was a major performance lift for ActivePDF: lead volume rose from 324 to 1,283 trials quarter over quarter, cost per acquisition dropped from $131.18 to $31.04, and conversion rate increased from 1.91% to 6.44%—a 238% improvement.

ActivePDF

Derek Gerber

Global Marketing Director