Case Study: Placemakr boosts paid search conversions by 50% with Directive

Placemakr lifts paid search conversions by 50% with Directive

Placemakr, a tech-enabled hospitality brand offering flexible stays, partnered with Directive's Performance Design service to solve a key conversion challenge. Their "Locations" page had a problematic layout where their value proposition was placed above property listings, causing high-intent users to bounce before they could even see available places to book.

Directive implemented a strategic layout change by moving the value proposition to the bottom and placing the property listings front and center. This data-backed solution resulted in a 50% conversion lift from paid search traffic, a 20% increase in add-to-cart rate, and a 25% drop in unnecessary hero CTA clicks, all without a full redesign.

Placemakr