Case Study: Pelican Products, Inc. achieves 30% more leads and a 63% lower PPC CPA with Directive

Pelican Products, Inc. - Customer Case Study

Pelican Products, Inc. needed a B2B marketing partner to drive a significant increase in digital leads from PPC campaigns without raising spend. The company turned to Directive for help with its AdWords and pay-per-click performance, seeking deeper expertise and better campaign efficiency.

Directive restructured the account into SKAGs and built custom landing pages tailored to each ad group, while also testing new bid strategies and funnel optimizations. The results were strong: Directive helped Pelican Products, Inc. increase leads by 30%, improve PPC conversion rate by 208%, and reduce PPC CPA by 63%.

Pelican Products, Inc.

Tiffany Wakimoto

Digital Marketing Manager