Case Study: Winmo achieves 78% more MQLs in under 6 months with Directive

Paid search strategy drives 78% more MQLs in under 6 months

Winmo, the industry-leading advertising database, was looking to improve the quality and volume of leads from its internal paid search efforts. The company partnered with Directive and its PPC management service to better reach its niche audience, boost MQLs and opportunities, reduce CPA, and shorten the sales cycle.

Directive implemented a more cohesive paid search strategy using keyword intent analysis, landing page optimization, campaign segmentation, and CRM data-layered targeting. As a result, Winmo saw a 681% lift in conversions, a 52% decrease in Cost/MQL, a 78% increase in MQLs quarter-over-quarter, and a 96% reduction in sales cycle length within six months.

Winmo