Case Study: Matillion achieves 430% more organic MQLs with Directive

Matillion - Customer Case Study

Matillion, a cloud-native data transformation company, wanted to improve organic traffic and the rate at which organic visitors converted to MQLs. To support these goals, it worked with Directive on SEO and PPC, with a particular focus on keyword targeting and conversion optimization.

Directive improved Matillion’s blog and core page rankings by building high-volume backlinks, optimizing keyword targeting, and running CRO tests to streamline the conversion path. As a result, Matillion saw a 63.95% increase in quarter-over-quarter organic conversions, a 430% increase in organic MQLs, and a 5.62% increase in organic traffic.

Matillion

Sonya Hansen

Director of Demand Generation