Case Study: Matillion achieves higher-quality leads and lower conversion costs with Directive

Matillion - Customer Case Study

Matillion, a cloud-native data transformation company, needed to improve conversion rates and lead quality through better data analysis and campaign optimization. They partnered with Directive for SEO and PPC support to help identify opportunities for more efficient paid media performance.

Directive rebuilt Matillion’s Facebook campaigns, using CRM data to target the cheapest cost per MQL and testing remarketing, lookalike, and interest-based audiences with regional campaign segmentation. As a result, Directive drove a 15.85% quarter-over-quarter increase in Facebook conversions, a 15.08% decrease in cost per conversion, and a 1210% increase in Facebook MQLs.

Matillion

Sonya Hansen

Director of Demand Generation