Case Study: Matillion achieves higher-quality conversions with Directive SEO + PPC

Matillion - Customer Case Study

Matillion, a cloud-native data transformation company, wanted to improve conversion rates and lead quality through better data analysis and campaign optimization. To help with this challenge, Matillion worked with Directive on SEO and PPC, with a particular focus on LinkedIn campaign performance and better targeting of valuable prospects.

Directive rebuilt Matillion’s LinkedIn campaigns using targeted account and email lists, then continuously adjusted budget allocations to improve efficiency. As a result, Directive drove a 193.9% increase in quarter-over-quarter LinkedIn conversions, a 64.7% decrease in cost per conversion, and a 1371% increase in quarter-over-quarter LinkedIn MQLs.

Matillion

Sonya Hansen

Director of Demand Generation