Case Study: TigerConnect achieves 111% traffic growth with Directive

LinkedIn advertising leads to 111% traffic increase

TigerConnect, a widely adopted healthcare communication platform, was challenged by limited search volume around its core keywords like “hipaa texting,” making it difficult to attract the right visitors and generate quality leads. TigerConnect partnered with Directive and used LinkedIn advertising, PPC management, and SEO consulting to reach a broader audience and educate prospects on the impact of poor communication in hospitals.

Directive built and tested ABM-focused LinkedIn campaigns, refining targeting by job titles, seniority, medical skills, and interests, while also testing multiple content assets. The approach drove a 111% increase in LinkedIn visits, a 31% increase in paid leads quarter over quarter, and a 71% decrease in cost per acquisition, with one campaign generating a 128.1% lift in leads and a 58.3% reduction in spend.

TigerConnect