Case Study: HyTrust achieves a 22% increase in ranking keywords with Directive SEO

HyTrust - Customer Case Study

HyTrust, a security, compliance, and control software company for the cloud, needed to bring the SEO for its new website in line with updated messaging and a more targeted audience. It partnered with Directive for SEO support, aiming to improve page-by-page optimization and strengthen performance to support PPC efforts.

Directive analyzed HyTrust’s website from technical infrastructure to keyword rankings and goal funnels, then audited the full user journey and applied on-page SEO to more than 90 pages before launch. The work resulted in 100% of those pages being optimized, a 22% increase in ranking keywords, and an 18% increase in organic users after launch.

HyTrust

Michael Huber

Director, Digital Marketing & Programs