Case Study: Freedom National boosts organic traffic and cuts paid cost per lead with Directive

Freedom National - Customer Case Study

The customer Freedom National, an auto insurance company, struggled with prior agencies that provided insufficient attention, leading to their goals of increasing relevant organic traffic and drastically reducing their cost per lead in paid channels. They partnered with vendor Directive to address these marketing challenges.

Directive's solution involved conducting keyword research and a competitive analysis to target achievable and more aggressive search terms for SEO. For paid campaigns, the vendor analyzed historical data, launched new successful campaigns, and designed high-converting custom landing pages. The results for Freedom National included a 107% increase in organic traffic, an 82% increase in paid leads, and a dramatic 590% decrease in paid cost per lead.

Freedom National

Amber Gazda

Marketing Director