Case Study: eSUB achieves 756% organic traffic growth with Directive Consulting

eSUB - Customer Case Study

eSUB, a cloud-based project management software company, had tried working with smaller SEO and PPC shops but wasn’t seeing a strong return on investment. The company approached Directive to rebuild its digital marketing strategy from the ground up, starting with a keyword strategy that could improve traffic and lead generation.

Directive optimized eSUB’s highest-value pages with bottom-of-funnel keywords, built backlinks to strengthen authority, and improved paid ads with third-person copy and retargeting campaigns. As a result, Directive delivered 756% growth in year-over-year organic traffic, a 65% decrease in cost per lead, and a 72% increase in online leads, while achieving a 1:1 ROI and driving significant sales growth.

eSUB

Tyler Riddel

VP of Marketing