Case Study: Matillion achieves 2,750% MQL growth with Directive

Establishing digital authority leads to 2,750% MQL increase

Matillion, a provider of cloud-based data integration solutions, wanted to grow organic traffic and conversions from its ideal data transformation customers. Working with Directive and its Enterprise SEO and PPC Management services, the company set out to strengthen its digital authority and improve performance across its website.

Directive built Matillion’s backlink profile, improved internal linking, and optimized conversion pages by removing distractions and testing variations of the main CTA pages. The result was a 32% increase in homepage organic traffic, a 268% increase in blog traffic, 31 new referring sites, a 49%+ month-over-month rise in demo sign-ups, and a 2,750% year-over-year increase in MQLs, along with a 64% lift in organic conversions in one quarter.

Matillion

Sonya Hansen

Director of Demand Generation