Case Study: DBT nearly doubles growth goals with Directive

DBT exceeds sign-up goals by 124% with Directive

dbt, a data transformation tool for data analysts and engineers, came to Directive with the challenge of launching its first paid media campaign. With no historical data to use for benchmarks, the company needed to generate demand and sign-ups for its annual conference and tap into a new audience beyond its word-of-mouth referrals.

Directive implemented a cross-channel paid media strategy utilizing Google ads, video, display, LinkedIn, and Reddit to maximize market saturation and impressions. By setting custom goals through a comprehensive industry analysis, Directive was able to drastically exceed performance forecasts. The campaign resulted in dbt exceeding its sign-up goal by 124%, achieving a cost-per-signup 55% under goal, and seeing a 94% increase in conversion rates, successfully launching their paid media journey.

DBT