Case Study: Sumo Logic achieves over 2 million impressions in under 4 months with Directive

Content strategy generates over 2 million impressions in under 4 months

Sumo Logic, a cloud-based log management and security analytics company, needed to build stronger brand awareness across multiple sub-industries like cloud security and cybersecurity while competing against specialists in each market. The company worked with Directive on Enterprise SEO and PPC Management to expand its presence and help direct competitors back to their target audience.

Directive implemented a content-led SEO strategy that included a top-of-funnel glossary, full-funnel integration and application content, internal linking improvements, technical SEO updates, and CRO analysis. Directive’s work generated over 2 million impressions in under four months, 10,000 organic clicks, and 4.3 million impressions from Q3 to Q4, a 438.4% increase, along with more than 50,000 organic clicks in three months.

Sumo Logic

Mike Greeves

Head of Digital