Case Study: ClearCompany boosts MQLs and lowers CPA with Directive

ClearCompany - Customer Case Study

ClearCompany, a provider of HR management software, sought to improve the conversion rates for its paid marketing campaigns and on-site landing pages. Their marketing goals included decreasing their overall cost per acquisition (CPA) as these conversion rates improved.

The vendor, Directive, implemented a strategy using dedicated landing pages and single keyword ad groups. They also optimized the bid strategy on Capterra and built dedicated landing pages for that platform. By applying these same theories to organic traffic, Directive was able to significantly boost those conversions as well. The results for ClearCompany included a 157% increase in organic marketing qualified leads, a 20% increase in paid MQLs, and a 12% decrease in paid cost per acquisition.

ClearCompany

Sara Pollock

VP of Marketing