Case Study: Case Status achieves a 20% lift in demo bookings with Directive's AI search optimization

Case Status boosts demo bookings 20% with Directive

Case Status, a client engagement platform for law firms, faced the challenge of having zero visibility on emerging AI-powered search platforms like ChatGPT and Perplexity, where their target audience of legal professionals was increasingly conducting research. They partnered with vendor Directive to pioneer an innovative LLM optimization strategy to capture this new audience and avoid a competitive disadvantage.

Directive implemented a comprehensive solution that included creating an LLM-specific information page, optimizing content into Q&A formats, and continuously monitoring visibility. This strategy resulted in a 20% increase in demo bookings, a 19% quarter-over-quarter growth in organic sessions, and a dominant presence in LLM platforms for critical search terms.

Case Status