Case Study: TokenEx achieves 282% organic traffic growth with Directive

Brand discoverability method leads to 282% increase in organic traffic

TokenEx, a data-security company focused on tokenization and compliance, needed to stand out in a crowded market with fierce competition from adjacent solutions like encryption. The company worked with Directive on SEO consulting and PPC management to improve discoverability, drive the right traffic, and support conversions on key product and solution pages.

Directive optimized core pages, retargeted keywords, built new content like a NACHA Compliance page, and refreshed nearly 20 blog posts to better match search intent and user needs. As a result, TokenEx saw a 282.41% year-over-year traffic increase to the homepage in Q4, a 320% month-over-month increase in organic users to its solutions page, and top rankings for terms like “tokenization service” and “tokenization software,” along with higher blog conversion rates.

TokenEx