Case Study: AxisCare achieves 200% demo growth and net-new SQLs with Directive

AxisCare drives 200% demo growth with Directive

AxisCare, a leading home care software provider, partnered with the performance marketing agency Directive to address growth challenges. Their key objectives were to increase visibility on high-value keywords, attract more qualified organic traffic to reduce reliance on paid channels, and build topical authority to better speak to home care agency owners and operators.

Directive implemented a dual-strategy of content-driven SEO and Generative Engine Optimization (GEO). The SEO strategy involved deep topical research, content development, and user experience enhancements. The GEO strategy included technical measures like an llm.txt file and optimizing content for AI platforms. As a result, AxisCare achieved a 70% year-over-year increase in organic traffic, a 200% increase in scheduled demos, and generated 24 net-new leads from AI search, with LLM share of referral traffic growing from less than 4% to 15%.

AxisCare