Case Study: Smart Search Application Development Company achieves 91% lead growth in 3 months with Directive

Audience alignment leads to 91% lead increase in 3 months

Smart Search Application Development Company, a provider of smart search and discovery applications for Fortune 500 firms, partnered with Directive to increase qualified leads and lower cost-per-lead. The challenge was inefficient PPC spend caused by misaligned keyword targeting and ad copy, leading to wasted budget and high campaign costs.

Directive optimized the Google Search campaigns by refining keyword intent, improving ad relevance, reallocating spend to top performers, and later relaunching paid social with tighter audience targeting on LinkedIn and Facebook. As a result, Directive delivered a 91.1% increase in leads in the first three months, a 21.8% decrease in cost-per-lead, a 985% jump in Facebook leads, and a 34.3% rise in LinkedIn leads.