Case Study: Lakeside Software achieves 121% more organic leads with Directive

Alternative lead generation approach leads to 121% increase in organic leads

Lakeside Software, which offers the SysTrack desktop management suite for tracking user experience and desktop performance, came to Directive to strengthen its position in the highly competitive digital experience monitoring market. The company wanted to increase brand visibility in search, attract more qualified organic leads in the U.S. and Canada, and improve conversions from its website.

Directive implemented an SEO and PPC-focused strategy that included publishing new blog content, optimizing core pages for target keywords, improving internal linking and site speed, and adding conversion assets like an ROI calculator and demo video. As a result, Directive helped Lakeside Software achieve a 229% increase in organic new users from blog strategy year over year, a 105% increase in organic leads from content strategy, and a 121% increase in organic leads overall.

Lakeside Software