Case Study: Allstate achieves increased local discoverability and conversions with Directive SEO

Allstate - Customer Case Study

Allstate, the national insurance company with more than 10,000 agents, partnered with Directive to improve the online discoverability of its physical locations while also boosting website traffic and conversions. The challenge was to strengthen local visibility and drive better performance across agent and product pages.

Directive implemented an SEO-focused strategy that improved technical website elements, tested page titles for higher CTR, increased Google My Business reviews, and built scalable links and new product pages. The results included a 21.3% increase in agent pageviews year over year, a 21% increase in GMB search views, and a 23.9% increase in GMB conversions, showing measurable gains from Directive’s work.

Allstate

Dave McCue

Digital Marketing Manager