Case Study: Aegis Software achieves 148% more conversions with Directive

Aegis Software - Customer Case Study

Aegis Software wanted to generate more high-quality leads across regions, starting in North America and then expanding into Europe and Asia. To support that goal, they partnered with Directive for search and paid media support, including organic optimization, on-page SEO, and targeted PPC.

Directive improved title tags, header tags, descriptions, and query targeting to boost rankings and click-through rates, while also using audience segmentation and channel-specific messaging to improve ROAS. The results were strong: conversions increased by 148%, AdWords CPA dropped by 147%, and monthly paid leads rose by 457%, with Aegis Software reporting positive results within the first 30 to 60 days.

Aegis Software

Shaun Black

Director of Global Marketing