Case Study: X3 Sports boosts local leads with Direction's SEO services

X3 Sports grows monthly leads 75% with Direction

The customer, X3 Sports, an Atlanta-based fitness center with five locations, was struggling to generate sufficient leads from local search. Despite having some online presence, they were ranking below competitors for key terms like "kickboxing near me," causing potential members to go to other gyms. They partnered with the vendor, Direction, which employed its healthcare SEO services to address this challenge.

Direction implemented a comprehensive local SEO strategy that included rebuilding location pages with local schema, merging overlapping content, publishing targeted guides, and earning high-authority backlinks. As a result of Direction's work, monthly leads from search increased by 75%, from 80 to 140. Organic traffic nearly tripled, growing from 3,274 to 9,318 monthly visitors, and keyword rankings more than tripled from 2,515 to 8,941.

X3 Sports