Case Study: Washington Behavioral Medicine Associates more than doubles patient leads with Direction

Washington Behavioral Medicine Associates more than doubles patient leads with Direction

Washington Behavioral Medicine Associates (WBMA), a psychiatry and testing practice, faced significant online invisibility despite offering numerous specialized services. Their website ranked for only 15 keywords, making it nearly impossible for new patients in the competitive Washington D.C. metro area to find them through search engines for their core treatments. They partnered with the vendor Direction for a full-scale mental health SEO campaign to address this challenge.

Direction implemented a comprehensive SEO strategy that included technical repairs, local SEO optimizations, content creation, and meticulous lead tracking. The results were transformative: WBMA's page-one rankings exploded from 15 to 485 keywords, and monthly organic leads increased by 121%. Google search became the practice's largest source of high-quality patients, generating 76% of all new patient calls and demonstrating the measurable success of Direction's campaign.

Washington Behavioral Medicine Associates