Case Study: Therapy Unlocked doubles patient leads with Direction SEO

Therapy Unlocked grows organic traffic 1,659% with Direction

Therapy Unlocked, a counselor-owned mental health practice in Texas, was struggling to acquire a steady flow of new patients through organic search. Despite having a foothold in search results, their limited keyword rankings and monthly traffic were insufficient for reaching patients across the state. They partnered with the healthcare SEO marketing agency Direction to improve their online visibility and generate more leads.

Direction implemented a comprehensive mental health SEO strategy that included building optimized location pages, revamping their Google Business Profile, publishing targeted content, and executing a technical SEO and link-building campaign. This solution led to dramatic results: keyword rankings grew from 167 to 1,055, monthly organic traffic increased from 2,589 to 10,856 visitors, and the practice received 198 calls and 129 form fills from organic search within a year, making it their top-quality lead source.

Therapy Unlocked