Direction
45 Case Studies
A Direction Case Study
The Dental Team, a network of ten dental practices in Canada, faced the challenge of its ten separate websites competing against each other in search results, leading to minimal organic traffic and a weak online presence. They partnered with the healthcare SEO marketing agency Direction, which utilized services including SEO, web design, and local SEO to consolidate their digital footprint.
Direction's solution involved designing a new, consolidated website and implementing a comprehensive SEO campaign that included optimizing Google Business Profiles, building authoritative backlinks, creating targeted content, and performing technical SEO. This strategy resulted in a dramatic increase to over 25,000 monthly organic visitors and 25,600 ranking keywords for The Dental Team. Direction's work successfully transformed the network's online visibility and performance.