Case Study: Spyglass Realty boosts organic traffic and local leads with Direction SEO

Spyglass Realty boosts organic traffic 117% with Direction

Spyglass Realty, a local real estate brokerage in Austin, TX, faced challenges in generating organic leads and improving its online presence in a highly competitive market. Despite previous efforts with another agency, they partnered with the SEO marketing agency Direction to achieve significant growth through Local SEO services.

Direction implemented a cohesive Local SEO strategy, optimizing Spyglass Realty's Google Business Profiles and building upon their existing foundation. The results included a 117% increase in organic traffic, over 15,000 new keyword rankings, and a jump from 1-2 to 25 qualified leads per week for downtown condos. This growth reduced their reliance on paid ads, improved profit margins, and helped them attract new agents, growing the team from 80 to 140.

Spyglass Realty