Direction
45 Case Studies
A Direction Case Study
Silver Tax Group, a national tax resolution firm, faced a high cost-per-lead of $1,120 from their PPC campaigns and had a minimal organic search presence. To improve their ROI and build a sustainable pipeline for new clients, they engaged the SEO vendor Direction to implement a comprehensive SEO program.
Direction executed a full-scale national and local SEO campaign. This included technical website improvements, extensive content creation, digital PR for link building, and optimizing their Google Business Profiles. The solution delivered dramatic results, increasing organic leads from zero to 300 per month and growing web traffic from 4 to over 35,000 monthly visitors, establishing Silver Tax Group as a leading online authority in tax law.