Direction
45 Case Studies
A Direction Case Study
Elevate Holistics, a national telehealth provider for medical marijuana card certifications, faced a challenge where their strong SEO rankings were not converting into patient leads. They hired the healthcare SEO marketing agency Direction to fix issues of content cannibalization, a weak content strategy, and poor on-page experience that were preventing their high traffic from turning into conversions.
Direction implemented a full-scale SEO campaign that included a content strategy overhaul, technical fixes, and the creation of 400 geo-specific landing pages. The results were significant, with new patient leads increasing to over 1,200 per month and new-card form submissions rising by 1,400%. Direction's work also increased organic traffic by 82% and provided over $75,000 in organic cost savings for the client.