Case Study: Craft Body Scan grows organic traffic by 1,682% with Direction SEO

Craft Body Scan grew organic traffic 1,682% with Direction

Craft Body Scan, a multi-location preventive healthcare provider, faced a significant challenge with its online visibility. As a startup competing against large hospital systems and national chains, it had only 27 keywords ranking on the first page of search results. This made the company invisible for high-intent searches like "body scans near me" or "cost of a body scan," causing potential patients to land with competitors, especially in new expansion markets.

Direction implemented a full-scale SEO campaign that included creating targeted service and location pages, technical SEO, local map optimizations, and digital PR. This strategy significantly improved Craft Body Scan's search presence. Direction's work resulted in a 1,682% increase in monthly organic traffic, growing from 4,851 to 86,460 visitors. Furthermore, first-page keyword rankings exploded from 27 to 9,136, which directly contributed to a steady stream of new patient inquiries and booked scans.

Craft Body Scan