Case Study: Cann triples organic traffic with Direction SEO

Cann triples organic traffic 208% with Direction

Direction partnered with Cann, a cannabis beverage company making low-dose infused seltzers, to overcome a significant SEO challenge. As a new product in a restricted category, Cann faced a market that didn't yet know to search for its products, coupled with an inability to use typical paid advertising channels.

Direction implemented a comprehensive SEO strategy that included extensive keyword research, the creation of an educational blog called "Cannsplaining," and technical site optimizations. This solution successfully built the market from scratch. In six months, Direction's work tripled Cann's organic traffic by 208%, increased keyword rankings by 345%, and grew the monthly traffic value by 132%.

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