Direction
45 Case Studies
A Direction Case Study
Bogart Wealth, an established wealth advisory firm, faced a challenge of having a strong business but an almost non-existent organic search presence. They partnered with the vendor Direction for a comprehensive solution that included a rebrand, a new website, and an SEO campaign. Their goal was to transform search into a major source of qualified sales leads.
Direction implemented a modern brand identity and a custom WordPress site engineered for search and conversion. Their solution included creating high-intent content, earning authoritative links through digital PR, and building conversion funnels. As a result, Direction helped Bogart Wealth grow monthly organic sales leads from 2 to 29 and increase organic traffic from 129 to over 15,500 visits per month, supporting the firm's significant growth in assets.