Case Study: American Service Pets cuts paid ad dependence with Direction's telehealth SEO

American Service Pets grows organic traffic 778% with Direction

American Service Pets, a national telehealth provider for Emotional Support Animal evaluations, faced significant patient acquisition challenges due to an over-reliance on paid ads. Their business was almost entirely dependent on PPC, carrying concentration risk and a high cost per patient. They hired Direction to implement a telehealth SEO campaign to build a sustainable organic channel and reduce their dependence on rented traffic.

Direction's solution involved creating a dedicated organic subdomain, building content silos around patient questions, executing a technical SEO strategy, and running a credibility-focused digital PR campaign. This approach successfully built a durable organic presence. Results included a massive increase in organic traffic from 1,033 to 9,061 monthly visits and a traffic value that grew to nearly $8,000 per month, effectively offsetting a significant portion of their ad spend and lowering their blended customer acquisition cost for American Service Pets.

American Service Pets