Case Study: American Service Pets reduces reliance on paid ads with Direction SEO

American Service Pets grows organic traffic 778% with Direction

American Service Pets, a telehealth provider for emotional support animal evaluations, faced significant risk due to its heavy dependence on paid ads for patient acquisition. They approached Direction for a telehealth SEO campaign to build a sustainable organic channel and reduce their reliance on rented traffic from Google.

Direction implemented a comprehensive strategy, including a dedicated organic subdomain, content built around patient questions, technical SEO, and a credibility-focused digital PR campaign. This approach delivered a 778% increase in monthly organic traffic (from 1,033 to 9,061 visits) and grew the estimated monthly value of that traffic from $1,364 to nearly $8,000, effectively creating a second acquisition channel for American Service Pets and lowering their blended cost of patient acquisition.

American Service Pets