Case Study: a woodworking specialty e-tailer boosts YouTube traffic by 6,887% with Direct Online Marketing

Woodworking Specialty E-tailer boosts YouTube traffic 6,887% with Direct Online Marketing

Direct Online Marketing (DOM) helped a woodworking specialty e-tailer address its significant challenge of underperforming YouTube referral traffic. Despite having an extensive library of over 1,000 videos, the company's YouTube channel was only driving a few hundred site visits per year and was not a meaningful traffic source. The company also needed to build more backlinks to its product pages to improve search engine rankings.

DOM implemented a robust link building and YouTube SEO strategy. They added referral links to the site from the company's product review and how-to videos and established best practices for optimizing new video content. As a result, Direct Online Marketing delivered a 6,887% increase in traffic from YouTube, transforming it into a top-10 referral source compared to being outside the top 300 previously.