Case Study: a sporting goods retailer increases online sales 115% with Direct Online Marketing

Sporting Goods Retailer boosts online sales 115% with Direct Online Marketing

A sporting goods retailer, a manufacturer and retailer for hunting and sporting enthusiasts, sought to maximize its ROI from pay-per-click ads after failing to reach new sales goals with several previous agencies. They came to Direct Online Marketing for help with PPC ads management.

Direct Online Marketing reviewed the existing account structure and implemented a rigorous daily management process. They rebuilt existing campaigns and supplemented them with new goal-optimized shopping and dynamic campaigns. As a result, Direct Online Marketing helped the retailer achieve a 115% increase in online sales.