Case Study: a SaaS company achieves 44% SEO traffic growth with Direct Online Marketing

SaaS Company boosts SEO traffic 44% with Direct Online Marketing

The customer, a SaaS company with an award-winning workforce communication platform, was struggling to generate consistent traffic and marketing-qualified demo requests following a rebrand. They hired vendor Direct Online Marketing (DOM) to implement SEO services to address this challenge.

Direct Online Marketing's solution focused on scaling organic traffic growth, which was already the company's top source for demo requests. As a result, organic search became the site's number one traffic channel, increasing by 44% in the first year. DOM's efforts ensured that organic search remained the top-performing source for demo requests, ultimately driving 60% of all such requests.