Case Study: a publicly traded regional bank achieves 96% more product and service leads with Direct Online Marketing

Publicly Traded Regional Bank boosts product and service leads 96% with Direct Online Marketing

The customer, a publicly traded regional bank, faced the challenge of increasing awareness after a complete rebrand, driving more foot traffic to its branches, and boosting online conversions. It partnered with vendor Direct Online Marketing and used its PPC ads management services to address these goals.

Direct Online Marketing implemented a comprehensive digital advertising strategy, launching highly targeted Search and Display ads tied to specific landing pages. The results were significant, with the bank achieving a 96% increase in product and service leads within just two months, while also successfully raising local awareness.