Case Study: Online University boosts conversion rates with Direct Online Marketing

Online University raises conversion rates 15% with Direct Online Marketing

An online university sought the help of Direct Online Marketing to meet aggressive enrollment growth goals by generating more qualified prospective student leads for its online programs. The challenge was to increase overall enrollment numbers.

Direct Online Marketing created targeted campaigns specifically for the university's online programs and reworked the questions on its lead forms. By making answers to key questions required fields, they ensured leads were highly interested, which increased the likelihood of matriculation. This strategy implemented by Direct Online Marketing resulted in a 15% increase in conversion rates within a month.