Case Study: a luxury etailer achieves major holiday revenue growth with Direct Online Marketing

International Luxury Retailer boosts revenue 95% with Direct Online Marketing

The customer, an international luxury retailer, faced the challenge of improving ROI from its global digital marketing campaigns, with a specific focus on increasing sales in the APAC region. They partnered with the vendor, Direct Online Marketing, to achieve this during the critical holiday shopping season, leveraging PPC ads management services.

Direct Online Marketing reworked the retailer's existing PPC accounts and coordinated global efforts across multiple search engines. The solution optimized campaigns for return on ad spend, which resulted in a large overall increase in revenue and a 95% major revenue growth within one year, despite sacrificing only 6% in margin.