Case Study: the Institute for Entrepreneurial Excellence boosts admissions and brand awareness with Direct Online Marketing

Institute for Entrepreneurial Excellence boosts admissions 300% with Direct Online Marketing

The Institute for Entrepreneurial Excellence (IEE), part of the University of Pittsburgh, faced the challenge of distinguishing its brand as an independent entity from the university. They needed to clearly define their role in the regional entrepreneurial landscape and create greater awareness for their offerings. To address this, they partnered with vendor Direct Online Marketing for digital branding and messaging services.

Direct Online Marketing developed a new messaging framework and a redesigned, informative website portal to elevate IEE's visibility and engagement. This solution successfully increased brand awareness and served as a strategic marketing partnership. The efforts resulted in a measurable 300% increase in admissions for the institute.

Institute for Entrepreneurial Excellence (iee)