Direct Online Marketing
21 Case Studies
A Direct Online Marketing Case Study
Industry West, an online retailer of modern furniture designs, struggled to see a return on investment from their internal search engine marketing efforts. They turned to vendor Direct Online Marketing for help with PPC ads management and other digital marketing services to improve their ad spend and drive new traffic.
Direct Online Marketing completely rebuilt their Google AdWords campaigns and implemented a multi-pronged strategy that included shopping ads, display campaigns, and retargeting. This solution resulted in a 316% increase in conversions and a 77% decrease in cost-per-conversion, scaling their online sales 14-fold and significantly increasing web revenue.