Case Study: Goody boosts sign-ups and conversion rates with Direct Online Marketing

Goody boosts sign-ups 79% with Direct Online Marketing

Goody, a corporate gifting platform, needed to scale user acquisition through paid search while lowering rising costs and improving uneven performance. They turned to Direct Online Marketing (DOM) and its PPC Ads Management Services to boost sign-ups and get more value from their ad spend.

Direct Online Marketing reworked the approach from the ground up by testing every step of the customer journey and constantly adjusting strategy based on data. This smarter, more targeted strategy led to a 79% increase in sign-ups, a 45% increase in conversion rate, and a 37% decrease in cost per conversion.

Goody