Case Study: a big data IPaaS achieves 367% organic traffic growth with Direct Online Marketing

Big Data IPaaS boosts organic traffic 367% with Direct Online Marketing

The customer, Big Data IPaaS, is an award-winning big data automation platform. Following a Series B funding round, the company was creating technical blog content but struggling to generate traffic and awareness from search engines. Their challenge was to increase product awareness, position their team as thought leaders, and attract enterprise brands to request demos. They hired the vendor, Direct Online Marketing, for a customized SaaS SEO strategy.

Direct Online Marketing implemented a solution that included an SEO audit and a strategy of "historical optimization," where they refreshed and republished old but high-performing blog posts to make them more effective for search. This tactic, paired with their standard SEO services, successfully positioned the client as a thought leader. The campaign resulted in a 367% increase in organic traffic for Big Data IPaaS, and the success led them to trust Direct Online Marketing with additional paid search advertising campaigns.