Case Study: Town of Morristown achieves stronger social media growth and unified branding with Direct Development

Town of Morristown grows Facebook 185% year-over-year with Direct Development

The Town of Morristown sought to refresh its relationship with residents and improve the dissemination of local information. They partnered with the vendor Direct Development for a comprehensive service encompassing social media strategy, unified branding, and public relations to better capitalize on the town's constant activity and events.

Direct Development implemented a tailored social media strategy, unifying branding and messaging across platforms like Facebook and Instagram. They fostered press relationships, created branded content templates, and launched innovative initiatives like daily Instagram Live updates from the Mayor during the COVID-19 pandemic. As a result, Morristown's Facebook saw 185% year-over-year growth in 2020, its new Instagram gained thousands of followers with high daily engagement, and residents began actively using the platforms for trusted information and dialogue.

Town of Morristown