Case Study: Keyport Bayfront Business Cooperative boosts event attendance and community engagement with Direct Development

Keyport Bayfront Business Cooperative boosts Facebook following by 45% with Direct Development

The client, the Keyport Bayfront Business Cooperative (KBBC), sought to promote its New Jersey shore district and drive event attendance. They engaged the vendor, Direct Development, for a comprehensive communications and design strategy to reach both residents and visitors.

Direct Development implemented a dynamic promotional campaign across social media and local publications, while also providing new branding assets including a fully responsive website. As a result, Direct Development helped KBBC increase its Facebook following by 45% and improve its total social media reach by 81% in 2015.

Keyport Bayfront Business Cooperative (KBBC)